Undoubtedly, WhatsApp is the largest messaging platform in Nigeria. Blackberry Messenger used to occupy this position, however all over the world, WhatsApp is now the leader. The messaging platform owned by Facebook boasts of over one billion users worldwide.
In a recent report, Similar Web examined Android Data from 187 countries around the world. They found that WhatsApp was the world leader claiming 109 countries or 55.6% of the messaging app used overall worldwide.
WhatsApp’s countries include Brazil, Mexico, India, Russia, and many other countries in South America, Europe, Africa, Asia, and Oceania.
Almost everyone you know is on Whatsapp as long as they using a Smartphone that can download the app. In universities, Churches, Mosques and other institutions, Whatsapp groups are the go-to platform, to communicate and share information.
Whatsapp is often described as the new SMS because really, no one is sending text messages anymore.
The question is how do you utilise this messaging platform for business, whether it is an SME or a Mega Corporation?
Tip: If you do your follow-ups on WhatsApp instead of direct phone calls, you will get 40% more response.
Nobody likes taking calls from unknown phone numbers, people are more likely to respond to messages on Whatsapp. Once you start using Whatsapp for customer communication, you will definitely get better response and engagement.
Whatsapp gives you more room to be a bit informal, here is a scenario, you send a proposal to a potential client and you haven’t gotten any response. Rather than calling or sending an email, you can send a friendly reminder on Whatsapp.
Businesses can also send occasional broadcast messages, announce new offers or send festival wishes to their customers via Whatsapp.
Tip: Customers prefer to send messages on Whatsapp rather than calling or sending emails.
Although offering customer service via Whatsapp might not be a great option for all kinds of businesses, a small business that doesn’t get a large number of customer requests can greatly benefit from using Whatsapp.
NaijaTourist actively uses Whatsapp to reach clients each and every single day.
Tip: Your team Whatsapp group enhances on the go communication.
Instant messaging is seamless communication, you can create groups for the Sales team, Marketing team, Customer service team and whichever department you have in your organisation. This fosters productivity because it is on the go messaging from one person to the other.
Whatsapp Web also makes this super efficient because you don’t have to reach out for your phone every time you get a message.
Marketing and Promotion
Tip: Whatsapp helps to breed loyalty among existing customers.
You can use WhatsApp to send images, audio files, short video clips of your products and text messages to users across the world.
Unlike SMS or Email, there is less restriction on the format and delivery chances are higher. Just keep in mind that no one loves messages from unknown numbers so ensure you send messages to only people who are familiar with your business.
Over the past two years, Wigradio has also been able to share programme updates and events via Whatsapp to listeners across the world.
Whatsapp is a very powerful communication tool, its fast, it’s direct and reliable. It is also cost effective.
You can get started right now!
Are you already using Whatsapp for business? Please share your story in the comments section below.